Celebrating Women in Gaming
Click the map below to discover powerful women who are moving the needle in the gaming industry.
Grandma Gamers
The pensioners proving that age really is just a number.
Getting a Job in Esports
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5 Women Ruling the Industry
With some impressive credentials, we are proud to celebrate these incredible, powerful women who are at the top of their game.
The Future of Women in Gaming
The role of women in gaming is expanding. In part, this is because the gaming industry is maturing, telling more nuanced stories and creating unique characters. As a result, they are bringing on teams of creators who can better build those worlds and the people within them.
Additionally, these characters are attracting a new wave of female gamers. While the original Lara Croft was fun in her own way, the rebooted version is easier for women to identify with and more realistic as a role model for men and women alike. Similarly, Horizon Zero Dawn's Aloy can be played in a range of ways depending on the player's choices for interactions, but all of them are strong and resourceful. This helps more female gamers feel represented, making it easier for them to share their experiences with other women.
There is still a lot of room for growth in gaming, and it's clear that the video game industry will need to go through their own #metoo movement in the same way entertainment has. By clearing away old beliefs and toxic personalities, there is more room for the continued success of women in gaming.
Plus, as channels like twitch, YouTube and podcasting continue to grow, women are sure to have their voices heard even more. From impressive professional gamers to video game streamers and creators, women are showing up and being seen in the world of gaming.
Gaming is going beyond entertainment, too. The growth in extended reality like augmented reality (AR) and virtual reality (VR) is having an impact on other forms of technology. Women are well-suited to combining these aspects, working to apply them to health, education, and even construction.
No matter what the future holds for gaming, one thing's for certain: as more games are built for women, by women, the female gaming community will continue to grow. Although historically the gaming world has been synonymous with men, the industry is changing year on year - and about time, too.
Insider Insights: Working as a CMO in Online Gaming
Liudmyla Kryvko, CMO of TruePlay.io, talks to Casino.co.uk about working in a male-dominated industry, career-defining moments and what her top tips are for other women looking to get ahead of the game.
Liudmyla Kryvko
How did you get into the iGaming business, and did you always think you'd end up doing this?
I knew I wanted to be in Marketing and I put all my efforts into this when I was a student. Later I entered a business school to continue my education. However, there was no big plan to get into the iGaming. I just applied for a job and got hired as an SMM manager in a gaming company. But now, it’s hard to imagine I could work in any other business. I’ve been in marketing for gaming projects for over 7 years and yet there is always something new to learn. The industry keeps evolving and you have to keep up with the flow all the time.
In your 7 years of experience in iGaming industry, have you ever felt any prejudices towards you?
To be honest, I have but it was about 3-4 years ago and it was coming from my co-workers. I mean a few of my colleagues didn’t expect me to become a head of the department or a CMO as I wasn’t a tech geek. But my supervisors always supported those who strived to work harder and constantly improve themselves. For that, I am grateful. Our executives never cared whether it was a man or a woman getting promoted. It was always about achievements and personal skills to be able to lead a team.
Do you think the gaming industry is male-dominated?
Statistically, yes. However, we've seen in the last two years the percentage of women gambling has increased. The same goes for people who work in the iGaming industry. I've seen the growth of executive positions held by women.
Do you think there is a stigma attached to women who work in gaming?
I can say for women from Eastern Europe that we are too independent and self-confident to live with any stigma at all. We have strong female characters in our history, and I was raised as a person who could achieve anything if worked hard (as any other human being). Sure thing, we have more men in the development department and more women in marketing. But when a woman applies for a tech job, she is evaluated as a specialist by her previous work and a set of skills.
What's been the most memorable moment of your career to date?
Two years ago I founded my own marketing agency for gaming projects: Vendo Performance Agency. That was a serious step, but I knew I was ready to run my own business. I also joined a blockchain project TruePlay.io as a CMO, and last year we won the Best ICO of the year award at SiGMA. It was quite remarkable as it gave me a chance to meet lots of industry giants who were eager to know what we do and how we got the award. Still, I don’t want to think of it as my greatest achievement. I’m sure there will be more significant moments ahead of me.
Do you play casino games or any computer games?
Every time I visit a new country or a city, I look for land-based casinos to walk in and make a few bets. This is a kind of tradition for me. And I play every time we add a new game to the platform to test it out. Other than that, I seldom play as all my games are around A/B testing and conversion optimization!
Knowing what you know now, what one piece of advice would you give your younger self starting out in the iGaming business?
Never stop learning. I thought that I knew everything about online games when the blockchain came. And I had to be a student again to see what this technology was about and how iGaming could benefit from it.
What one tip would you give other women to get ahead in this industry?
Love your job and work hard. Think of yourself as a professional. And for professionals, it doesn’t matter whether you are a man or a woman. Represent yourself in your actions, in your daily tasks. That’s what counts.
TruePlay.io is a b2b blockchain-based platform for gaming providers, affiliates, and operators. Creating honesty and transparency in the gambling world, TruePlay provides a unique honesty control system with a deep blockchain integration. For players, TruePlay allows fast token deposits and withdrawals across multiple casinos eliminating extra commissions.
The team at Casino.co.uk created an exclusive piece to celebrate some of the most powerful, influential and totally EPIC women in the gaming industry. If you like our piece, please share it, tag us, and use the hashtag #WomenInGaming.